Moxy Hotels stage dive into the NEC Birmingham
There’s a new (cool) kid on the block at the NEC campus in Birmingham! When Moxy Hotel opened its doors, a week earlier than planned, I was lucky enough to be on the guest list for the opening party.
Amanda Thurlow outside Moxy Hotel. Birmingham NEC
Marriott's millennial focused hotel brand, Moxy, is set to shake things up amongst its more traditional neighbouring hotels at the NEC. “Craving style and socializing on your next hotel stay? Join the scene at Moxy Hotels for affordable fun and endless adventure in the hippest urban destinations.” entices the hotel website.
Stepping out of the NEC on route to the party, a trail of giant pink balloons led to the hotel, where through the revolving doors and into reception, the party was in full swing. Revellers were greeted with prosecco served in pink flutes at the welcome table. The vibe was stylish and cool.
A stones throw from the arena, where so many music legends have entertained, the hotel aptly had a rock and roll design throughout. Moxy's wall of fame offered homage to musical stars and lyrics from famous songs were painted on the back of the toilet doors. A drum kit offering directions to check in was centre stage in the entrance and other instruments formed permanent features of the hotel.
Music features inside Moxy Hotel Birmingham NEC
At the glitter station, The Fantasy Tribe were on hand give guests a glitter make over, an essential part of any music festival. From hotel management, to bar staff, to guests, everyone was sparkling!
Playing to the latest trends and resisting traditional party food offerings the hotel served up an epic, creatively displayed, buffet of crisps, sweets and snacks that guests could help themselves too. Around the buffet there were gin and cocktail stations, with Moxy Hotels showing off their friendships with the likes of Red Bull, Kettle and Copperhead. Cakes, macaroons, flap jacks, wraps and bite size morsels were offered around by hotel staff, so nobody left without a snack fix!
Catering at Moxy Hotel Birmingham NEC opening party
Fed, hydrated and decorated, guests then got to explore the playrooms that had been created throughout the hotel. Playrooms that encouraged guests to break the usual hotel rules. Make noise, make mess, go wild! It felt like a proper rock star party, but without a TV being thrown out of the window! Hotel rooms had been transformed from traditional bedrooms into a pillow fight room, with fluffy filling covering the floor and a karaoke room, with disco lights and a screen.
Photo opportunities seemed never ending and around every corner there was something else encouraging guests to grab the perfect insta worthy snap. This wasn't exclusive to the opening party though. Cool shareable moments were what the hotel has been designed around. It was clear that the brand understands the marketing value that their target markets desire to share online offers.
Playrooms at the Moxy Birmingham NEC opening party
Of course, the entertainment didn't stop at playrooms. As the evening continued, a live band got the guests onto the confetti covered dance floor with a set list of party tunes.
When they weren't dancing, guests could model for a digital caricature, which was emailed to them for sharing on social media. The digital screen was a great update to the traditional pencil and paper method, as the queuing guests could watch the artwork evolve.
Entertainment at Moxy Birmingham NEC opening party
The hotel meeting space was limited, with two small "meet up" rooms and a co working space. But meetings and events is not the market that this hotel is targeting. There is certainly no shortage of conference, exhibition and meeting space at surrounding venues. Moxy gives a fresh accommodation offering to guests travelling to events at those nearby venues.
Moxy Hotel Birmingham NEC meeting space
Overall, the event was a great reflection of the playful Moxy brand and as the NEC leisure offer is growing, with Resorts World and Bear Grylls adventure opening in the last five years, the addition of the Moxy Hotel seems like a sensible idea. The opening party however, was anything but sensible though.
The Moxy loves Birmingham and I'm pretty confident that Birmingham will love Moxy too!
Amanda Thurlow at Moxy Hotel Birmingham NEC opening party
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